Tag Archives: Battery Electric Vehicle

Tesla Faces Boycott as Backlash Grows

Tesla is facing a wave of consumer backlash as CEO Elon Musk’s political controversies fuel a boycott movement. Once the dominant force in EVs, Tesla is now struggling with slumping sales, protests, and increasing competition. But the impact extends beyond cars—Tesla’s energy business, including solar and battery storage, is also feeling the heat.

Sales Slide in Key Markets

Tesla’s sales are dropping in key regions. In Europe, Tesla registrations plunged 45% in January 2025 despite overall EV sales surging 37%. Sharp declines were recorded in France (-63%), Germany (-60%), and the UK (-12%), with rival brands like China’s SAIC gaining ground. In the U.S., Tesla’s market share shrank from 59% to 45%, marking its first-ever annual drop in deliveries.

Musk’s Political Controversies Fuel Boycotts

Musk’s vocal support for Donald Trump’s re-election and far-right European parties has alienated many Tesla buyers, traditionally drawn to the brand for its progressive, green credentials. His involvement in Trump’s administration and controversial social media activity have further politicized Tesla’s image. Branding experts warn that Musk’s polarizing influence is “pushing many buyers to look elsewhere.”

Protests and Growing #BoycottTesla Movement

Tesla is facing street protests, with showroom demonstrations erupting across the U.S.. Activists blocked dealership entrances in cities like New York and Los Angeles, condemning Musk’s politics. In Europe and Malaysia, Tesla facilities have faced vandalism and consumer boycotts.

Impact on Tesla’s Energy Business

Beyond EVs, Tesla’s solar and battery storage division is also under pressure. Tesla’s solar installations dropped nearly 60% in 2023, and Musk’s political stance has caused some environmentally conscious consumers to rethink their choices. Tesla Energy’s struggles contrast with rising demand for solar and battery solutions from companies like Fluence Energy and Invinity Energy Systems.

Competitors Seize the Moment

Rivals are capitalizing on Tesla’s turmoil. BYD, Volkswagen, and Ford are gaining traction in EV sales, while renewable energy players benefit from Tesla’s declining solar and battery market share. As Musk dismisses the backlash, Tesla faces mounting pressure to repair its brand while fending off fierce competition.

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Brookfield Acquires National Grid’s US Renewables Amid Policy Shifts

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Feb 25

BMW Halts £600m EV Investment in Oxford

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SIMEC Atlantis: Powering Net Zero & AI at Uskmouth

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Invinity & Frontier Power: 2 GWh Vanadium Flow Storage

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Japan and UK Drive Perovskite Solar Expansion

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Feb 25

Record Low Polar Ice Levels Raise Alarm

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Feb 25

Mercedes-Benz Pioneers EV Battery Recycling in Europe

In a significant stride towards sustainable electric mobility, Mercedes-Benz has inaugurated Europe’s first integrated battery recycling facility in Kuppenheim, Germany….
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Feb 25

China’s Coal Surge Threatens Climate Goals

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Feb 25

Fluence Unveils Smartstack: A New Grid-Scale Storage Solution

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#SustainableEnergy #RenewableEnergy #EVRevolution #EnergyStorage #BoycottTesla

BMW Halts £600m EV Investment in Oxford

BMW has suspended its planned £600 million investment to produce electric Mini cars at its Cowley plant in Oxford, citing multiple uncertainties in the automotive industry. This decision raises concerns about the future of the historic plant and reflects broader challenges in the UK’s transition to electric vehicles (EVs).

The UK government has set ambitious targets for EV adoption, aiming to phase out new petrol and diesel car sales by 2030. However, automakers have expressed concerns about these stringent mandates, especially given the slower-than-expected growth in EV demand. In response, the government launched a consultation in December 2024 to seek industry views on adjusting the Zero Emission Vehicle (ZEV) mandate, which requires a specific percentage of new car sales to be zero-emission vehicles each year. The consultation aims to provide clarity and support to manufacturers during this transition.

Despite a 21.4% increase in battery electric vehicle sales in 2024, the UK market share for EVs reached only 19.6%, falling short of the government’s 22% target. Manufacturers have invested heavily in consumer incentives, offering over £4.5 billion in discounts throughout 2024 to boost adoption. However, these efforts have been deemed unsustainable in the long term, prompting calls for additional government support and infrastructure development to encourage consumers to switch to electric vehicles.

The broader automotive industry is evolving rapidly, with different propulsion technologies competing for dominance. Battery Electric Vehicles (BEVs) remain at the forefront, but Plug-In Hybrid Electric Vehicles (PHEVs) and Hydrogen Fuel Cell Vehicles (FCVs) are also gaining traction. PHEVs, such as the Mitsubishi Outlander PHEV and Chevrolet Volt, offer a bridge between petrol and electric propulsion, providing flexibility for consumers wary of range limitations. BEVs, meanwhile, are benefiting from advancements in battery technology, with companies like NanoXplore developing graphene-based solutions to enhance performance.

Hydrogen fuel cell technology is also advancing, with BMW investing in its first hydrogen-powered vehicle, the iX5 Hydrogen, set for launch in 2028. Other automakers, such as Toyota and Hyundai, are also exploring hydrogen-powered solutions to complement battery-electric models. However, infrastructure challenges remain, particularly in hydrogen refueling networks and green hydrogen production. Companies like ITM Power are working on electrolysis systems to produce hydrogen more sustainably, but widespread adoption will require significant investment.

BMW’s decision also reflects concerns over potential tariffs on imported vehicles. The company had planned to produce new electric Mini models in collaboration with China’s Great Wall Motor. However, higher tariffs imposed by the European Union on Chinese EV imports have impacted these plans, adding to the uncertainties surrounding the investment.

This development underscores the complex interplay of policy, market demand, and international trade in the UK’s journey toward sustainable transportation. It highlights the need for coordinated efforts between the government and industry stakeholders to address these challenges and facilitate a smoother transition to electric vehicles.

#EVRevolution #SustainableTransport #ElectricVehicles #NetZero #GreenTech

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Tesla Faces Boycott as Backlash Grows

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